Affiliate of the Month - Dr. Lou Jacob : How Deep Product Knowledge is Driving Dr. Lou's Affiliate Revenue
The content on this blog is intended for informational and educational purposes only. Nothing on this site should be construed as medical advice or as a substitute for professional medical guidance, diagnosis, or treatment. Rapid Release® devices support general wellness and are not intended to diagnose, treat, cure, or prevent any disease or medical condition. Results may vary. Always consult a qualified healthcare professional before making any decisions related to your health or wellness routine.
Dr. Lou Jacobs, DC, CACCP, owner of Jacobs Chiropractic Acupuncture, PA, has built a thriving practice in Maine and New Hampshire.
Beyond his primary focus on families, his passion lies in caring for musicians and performing artists—a niche he’s cultivated for over 24 years.
We interviewed Dr. Jacobs to discuss his approach to affiliate marketing and the secrets behind his success.
Dr. Lou and Mumford & Sons
Dr. Jacobs, tell us a little bit about your practice and niche.
"I have been in practice since 2002. Graduated from CCC-KC. After a year of work in KC after graduation, I moved back to my home state of Maine and opened my own practice in 2003.
I am board certified in perinatal and pediatric chiropractic through the ICPA, I work with families. I am certified to practice acupuncture in Maine as well. I am licensed in Maine and New Hampshire for greater access to touring musicians.
In addition to families, my passion is caring for musicians and performing artists. With over 24 years (started while in student clinic) working with musicians, studying everything from their instruments, lifestyles, mental and physical health, injuries, deaths, touring, etc., I have had numerous opportunities to work with not only some of my musical heroes, but extensive opportunities to work with local and regional masters of their instruments and arts.
My office is geared toward these demographics, which as broad as it sounds, boils down to many touring musicians, but mostly local and regional musicians who are also members of families, who have kids, and spouses, hobbies and some have day jobs. Chiropractic and keeping the music alive all day every day."
Dr. Lou and Trey Anastasio
What was the main reason you decided to become an affiliate for our products?
“The main reason was personal belief in the product/service. It was clear to me that this device was different enough, and superior enough, to stand out in a tough market filled with other 'thumpers' and massage guns.”
Register! Become an affiliate!
How do you primarily introduce the product to your clients?
“My primary focus when introducing the product is always on how the device will benefit them between visits and in most daily situations related to soft tissue pain and restriction, or recovery from playing, performing, or competing. I always emphasize the difference in the vibration/oscillation mechanism and why it is better technology than the common percussion devices.”
Dr. Lou and Cypress Hill
What are your key promotional channels and the content that performs best?
“I use a mix of in-person and online promotion. Online, I mainly use Instagram (Stories, Reels, Posts), YouTube (Video Reviews, Tutorials), Dedicated Blog/Website Content, and Facebook Groups/Pages.
The content that generally works best for me is in-depth written reviews/comparisons that explain the technology. For engagement, Video Tutorials tend to generate the most likes, comments, and shares."
What is your best 'tip' for creating content that genuinely converts leads into sales?
“So far, the content that highlights the vibrational speed and the mechanism of its efficacy, along with the discount code, seems to work best.
But the real key is this: people can tell if you are selling, or you are helping, or both. You need to be able to communicate, without words, your confidence in the product. If they can see the truth in your eyes, they'll want one.”
What is the most important thing a new affiliate should focus on or start doing today to succeed?
“Focus on building deep product knowledge and testing. Use the RRT device regularly to build confidence in its effectiveness—once you experience the results yourself, it becomes much easier to recommend it authentically.”
 |
Dr. Lou Jacobs, DC, CACCPThe Owner of Jacobs Chiropractic Acupuncture, PA Address : 138 St John St Portland, ME 04102 Email : drj@drloujacobs.com Website : https://www.drloujacobs.com/ |